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<p>The department and its Agencies (Maritime & Coastguard Agency, Driver &
Vehicle Licensing Agency, and Driver & Vehicle Standards Agency) use a mixture
of free and paid for tools to monitor online discussion and content publicly available
on a variety of social networking sites. The content monitored stems from a variety
of sources including professional news organisations, stakeholders and partner channels.
Monitoring is carried out to enable the Department and its Agencies to better serve
their customers and users of their services.</p><p> </p><p>The Vehicle Certification
Agency do not monitor content on social networking sites.</p><p> </p><p>In respect
of media management and campaign communications, department communications teams monitor
relevant publicly available social media content to evaluate the effectiveness of
government campaigns. Departments are encouraged to follow Government Communications
Service (GCS) Standards using the GCS Evaluation Framework <a href="https://gcs.civilservice.gov.uk/guidance/evaluation/tools-and-resources/"
target="_blank">https://gcs.civilservice.gov.uk/guidance/evaluation/tools-and-resources/</a>.</p>
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