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<p>The Healthy Start scheme helps to encourage a healthy diet for pregnant women,
babies and young children under four from low-income households who are in receipt
of qualifying benefits. In December 2023, uptake for the Healthy Start scheme was
73%.</p><p>Systems are in place to help eligible families apply for and access the
scheme. The NHS Business Services Authority (NHSBSA) is committed to increasing uptake
of the Healthy Start scheme as much as possible to ensure all children have a healthy
start in life. NHSBSA actively promotes the Healthy Start scheme through its digital
channels and has created free tools to help stakeholders promote the scheme. There
is an online application process, allowing for quick outcomes to applications, as
well as a helpline to assist with the application process or general questions.</p><p>The
eligibility criteria for the Healthy Start scheme are kept under continuous review.</p>
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