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<p>Of the total communications spend outlined previously (PQ 207212), £222,857 has
been spent on radio and digital audio advertising. The 30 second advert aimed to raise
awareness of the ease and convenience of the online passport renewal service including
the £9.50 cost saving it offers for customers.</p><p>A re-launch of the campaign in
the next financial year (2019/20) is being considered, with an estimate of £500,000
forecast for radio and digital audio advertising. However, this activity is dependent
on the outcome of the EU Exit withdrawal agreement (in a ‘no deal’ scenario, budget
would be re-allocated to activity informing passport holders about the passport validity
rules changes).</p>
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