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1143663
star this property registered interest false more like this
star this property date less than 2019-09-02more like thismore than 2019-09-02
star this property answering body
Home Office more like this
unstar this property answering dept id 1 more like this
star this property answering dept short name Home Office more like this
star this property answering dept sort name Home Office more like this
star this property hansard heading Crime Prevention: Publicity more like this
star this property house id 1 more like this
star this property legislature
25259
star this property pref label House of Commons more like this
star this property question text To ask the Secretary of State for the Home Department, whether her Department consulted with (a) young people and (b) members of the DCMS Youth Steering Group before launching the #knifefree chicken boxes campaign on 14 August 2019. more like this
star this property tabling member constituency Lancaster and Fleetwood remove filter
star this property tabling member printed
Cat Smith more like this
star this property uin 285330 more like this
star this property answer
answer
unstar this property is ministerial correction false more like this
unstar this property date of answer less than 2019-09-05more like thismore than 2019-09-05
star this property answer text <p>The #knifefree campaign has been developed in close consultation with young people. Regular independent quantitative and qualitative research has been undertaken with the target audience to inform campaign development and evaluation.</p><p> </p><p>During campaign development we undertook qualitative research with young people aged 10-21 years old in London, Birmingham, Manchester, Cardiff and Leeds. Across the age range, fast food eateries were one of the key environments young people stated that they spend time.</p><p> </p><p>A workshop held with stakeholders in December 2017 recommended that we ensured we placed outdoor advertisements strategically (i.e. in places where the audience are likely to go and spend time). Examples of these that were given included chicken shops.</p><p> </p><p>We piloted the #knifefree fast food boxes in Spring 2019 in London and Manchester. Research conducted by All City Media Solutions indicated that there was:</p><ul><li>A 16% increase in spontaneous awareness of the #knifefree campaign among visitors to chicken shops that did carry the #knifefree chicken and burger boxes and had the adverts on their screens</li><li>A 17% increase in prompted awareness of the #knifefree campaign among visitors to chicken shops that did carry the #knifefree chicken and burger boxes and had the adverts on their screens</li></ul><p> </p><p>We have not previously consulted with members of the DCMS Youth Steering Group, however would welcome the opportunity to work with them on future campaign planning.</p>
star this property answering member constituency North West Hampshire more like this
star this property answering member printed Kit Malthouse remove filter
star this property question first answered
less than 2019-09-05T16:18:28.82Zmore like thismore than 2019-09-05T16:18:28.82Z
star this property answering member
4495
unstar this property label Biography information for Kit Malthouse more like this
star this property tabling member
4436
unstar this property label Biography information for Cat Smith more like this