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min answer › date of answer	2019-05-15
answer › question first answered	2019-10-17T13:34:22.173Z
creator › label	Biography information for Ruth George
max question first answered	2019-10-31T17:54:31.323Z

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human indexable

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17/10/2019

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14/10/2019 22:15:52

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Department for Work and Pensions

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15/10/2019 14:45:36
17/10/2019 14:06:02

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Department for Work and Pensions: Daily Mail and Metro Newspaper

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323

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25259

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17/10/2019 13:34:22

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To ask the Secretary of State for Work and Pensions, if she will place in the Library a copy of the memo of 2 May 2019 sent by her Department’s Director General of Universal Credit and Director of Communications to DWP staff setting out the purpose of the Universal Credit Uncovered advertising campaign in the Metro and Mail Online.

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2019/20

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High Peak

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Ruth George

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House of Commons Tabled Parliamentary Question 2019/20 323

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WrittenParliamentaryQuestion

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323

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We are the biggest Government Department with a day to day operation on which around 22 million citizens depend. The Department has a responsibility to communicate policy and essential information to claimants and other key audiences. The Metro partnership was designed to increase understanding of Universal Credit and ensure people have the right factual information they need to make a claim and understand their potential entitlement. We went to great lengths to ensure the factual accuracy of the campaign through extensive consultation within the Department, including the Government Legal Department. We also consulted with the Advertising Standards Authority Copy Advice Team prior to the launch and continued to do so throughout the campaign lifetime. The letter of 31 July 2019 placed in the House of Commons Library disclosed the full cost of the Department’s partnership with Associated Newspapers. There were no advertising agencies, consultancy or additional costs associated with the campaign and detailed planning was taken forward by Departmental officials. We have already shared a copy of the memo of 2 May 2019 from the Director General of Universal Credit and Director of Communications to DWP staff with the Work and Pensions Select Committee but can also commit to placing a copy in the House of Commons Library.

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17/10/2019 13:34:22

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4423

	label	Biography information for Will Quince

creator

4662

	label	Biography information for Ruth George

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25259

tabling member

4662

	label	Biography information for Ruth George