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<p>The BBC World Service has advised that they make the following assessment of the
changes in audience sizes in African countries or regions:</p><p>Sub -Saharan Africa
-</p><p>Total audience across all platforms has risen from 52.7 million in 2005 to
81.8 million in 2015 (55 per cent increase).</p><p>In 2005, Short Wave and Medium
Wave delivered 63 per cent of total audiences; by 2015 Short Wave and Medium Wave
delivered 39.3 per cent of total audiences.</p><p>Short Wave and Medium Wave audiences
in the region have dropped 3.9 per cent, while BBC’s direct FM audiences have grown
by 125 per cent.</p><p>Middle East and North Africa -</p><p>Total audience across
all platforms has risen from 15.3 million in 2005 to 48.2 million in 2015 (215 per
cent increase).</p><p>In 2005, Short Wave and Medium Wave delivered 78 per cent of
total audiences; by 2015 Short Wave and Medium Wave delivered 8.5 per cent of total
audiences.</p><p>In this period, Short Wave and Medium Wave audiences in the region
have dropped by 62 per cent, while the BBC’s direct FM audiences have dropped by 59
per cent.</p><p>BBC Arabic TV reaches 30.3 million people across Middle East &
North Africa.</p><p>The World Service use Global Audience Measurement (GAM) data to
track performance by platform and by market. This data provides clear records from
2005 onwards.</p>
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