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<p>Public Health England (PHE) launched the Better Health campaign in July 2020 to
support people, particularly middle-aged adults, to lead healthier lifestyles. Within
the campaign, the Drink Free Days App is one of the support tools provided. PHE’s
‘Drinkline’ is also a free, confidential national alcohol helpline for people worried
about their own or someone else's drinking.</p><p>PHE continues to plan social marketing
activity across a range of health-related behaviours. Plans will be developed with
consideration to a number of factors including the existing circumstances relating
to COVID-19, the relative economic payback of campaigns on a specific behaviour, the
severity and scale of the risk attached to each behaviour and the strength of the
evidence base that marketing can help change behaviours. The Department will consider
the recommendations made in Drink Wise, Age Well report.</p>
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