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<p>The Employment Allowance was introduced to promote both growth and employment,
particularly among small businesses, and its success is heavily dependent on ensuring
that businesses know whether they are eligible, which they can check by visiting <a
href="https://www.gov.uk/employment-allowance" target="_blank">https://www.gov.uk/employment-allowance</a>.
It is estimated to benefit UK employers by approximately £1.25bn for employers in
14/15.</p><p> </p><p>The Prime Minister's letter was distributed by HMRC and its contractors
and targeted c1.7m current and potential employers most likely to benefit from the
allowance.</p><p> </p><p>It cost approximately £430,000 including the cost of postage,
which equates to 25 pence per letter and its distribution is consistent with the Government's
wider awareness raising campaign ensuring that employers are aware of the allowance
and check their eligibility. HMRC agreed to absorb the costs within its financial
provision given HMRC's own responsibilities for delivering the Employment Allowance.</p><p>
</p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p>
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