| answer text |
<p>Evidence shows that children’s exposure to high in fat, sugar and salt (HFSS) product
advertising can affect what children want to eat and what they choose to eat. This
can happen both in the short term, increasing the amount of food children eat immediately
after being exposed to a HFSS advert and in the longer term by shaping children’s
food preferences from a young age.</p><p> </p><p>In the second chapter of our childhood
obesity plan, launched in June 2018, we have committed to consult on introducing further
advertising restrictions, including a 9pm watershed on TV advertising of HFSS products
and similar protection for children viewing adverts online, with the aim of limiting
children’s exposure to HFSS advertising, and incentivising sugar and calorie reduction.
Further details about the consultation will be available later this year.</p><p> </p><p>Officials
in the Department have regular discussions with their counterparts in the devolved
administrations on improving the health and wellbeing of children and young people,
including on tackling obesity. Discussions include domestic strategies and the delivery
of United Kingdom-wide measures in our childhood obesity plan, such as advertising
restrictions.</p><p> </p><p>‘Childhood obesity: a plan for action, chapter 2’ is available
at the following link:</p><p> </p><p><a href="http://www.gov.uk/government/publications/childhood-obesity-a-plan-for-action-chapter-2"
target="_blank">www.gov.uk/government/publications/childhood-obesity-a-plan-for-action-chapter-2</a></p>
|
|
