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<p>Periods should never be a taboo subject. Women and girls should never feel embarrassed
to speak out about their menstrual cycle and how it affects their performance.</p><p>
</p><p>We have a responsibility to break down barriers for women and ensure that coaches
and sporting organisations are able to help female athletes reach their full potential.
I welcome the work that the English Institute of Sport are doing through their SMARTHer
campaign to open up conversations amongst athletes, coaches and staff in high performance
sport around athletes’ menstrual cycles in order to improve support. Sport England
are also supporting the new government taskforce to tackle period poverty, primarily
around actions to tackle the stigma and taboos relating to women in sport (and particularly
their impact on teenage participation in physical activity in schools).</p>
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