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<p>We have seven older claimant champions across the jobcentre network, one operating
in each of the GB regions. These were introduced in April 2015 to increase awareness
among Work Coaches of the barriers faced by older claimants. The Champions work collaboratively
with 34 District Leads, along with other colleagues, to raise the profile of older
claimants at an operational level, highlight the benefits of employing older people
and provide advice and best practice to share nationally.</p>
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