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<p>The budget for the Disability Confident campaign events has come from the Disability
Directorate non-staff allocation; and from contributions in kind from Disability Confident
partners.</p><p> </p><p>In the Financial Year 2013-2014, £100,000 was allocated to
the Disability Confident campaign events; and an estimated further £215,000 was contributed
in kind by external partners.</p><p> </p><p>In the current Financial Year, around
£20,000 has been spent so far on the campaign.</p><p> </p><p>The effect of this spending
has to date been measured in terms of the number of employers reached directly through
the events (1,100) and the reach and impact of communications via no-cost channels
such as social media. For example on 18 July, the 1<sup>st</sup> anniversary of the
launch of the campaign, we achieved a significant reach on Twitter (a total of 19m
impressions), delivering wider awareness of the campaign and prompting partners and
stakeholders to voice their support and commitment. Over the second year of the campaign,
we will continue to build on the reach of communications, but will also assess specific,
measurable, action taken by employers as a result of the campaign.</p>
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