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<p>In July 2013, the Government set a challenge to the alcohol industry to ask them
to do more to reduce alcohol harm through the Public Health Responsibility Deal alcohol
network. The challenge was formally set out in the 17 July 2013 Government's response
document <em>Next steps following the consultation on delivering the Government's
alcohol strategy</em>. It says:</p><p> </p><p>“The Government believes that the alcohol
industry can go further to show that voluntary action can deliver the significant
changes needed. It is now challenging industry to take action in other areas, increasing
their level of ambition and ownership of the issues, to reduce alcohol-related crime
and disorder and health harms, tackle the harmful effects of binge drinking and to
support growth in local economies. This includes seeking rapid action in the following
areas: supporting targeted local action; tackling the high strength or high volume
products that can cause the most harm; promoting and displaying alcohol responsibly
in shops; and improving education around drinking.”</p>
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