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<p>The estimated cost of advertising for initial teacher training courses for each
financial year since 2010 is:</p><table><tbody><tr><td> </td><td><p><strong>2010-11</strong></p></td><td><p><strong>2011-12</strong></p></td><td><p><strong>2012-13</strong></p></td><td><p><strong>2013-14</strong></p></td></tr><tr><td><p>Estimate
of advertising costs</p></td><td><p>£3,530,000</p></td><td><p>£2,480,000</p></td><td><p>£4,650,000</p></td><td><p>£1,480,000</p></td></tr></tbody></table><p>
</p><p>These estimates include purchased media space in TV, newspapers, magazines,
posters and online.</p><p> </p><p>The changes in expenditure over this period reflect
the change in delivery of advertising, which emphasises digital and social media marketing,
and other promotional activity over television and press advertising.</p><p> </p>
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