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<p>Throughout autumn and winter, the Government and the National Health Service are
encouraging those that are eligible to take up the Influenza (flu) and COVID-19 vaccination
offer. A range of communications are in place to ensure those eligible are aware of
the offer. This includes:</p><p> </p><p>- NHS England’s national call/recall programme
which coordinates mail and text message prompts to those eligible; in addition to
communications from general practices and pharmacies;</p><p>- an extensive public
information, media and external affairs communications programme;</p><p>- a paid Winter
Vaccinations campaign ‘Get vaccinated. Get winter strong’, which launched on 1 November
2023 and is running up to 17 December 2023 across a range of broadcast and digital
channels supported by audience tailored activity;</p><p>- a health and social care
workforce communications programme; and</p><p>- provision by NHS England of financial
arrangements to encourage providers to accelerate take up of both vaccines.</p><p>
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