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1050128

registered interest
date	28/01/2019
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Broadband: Advertising
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the oral contribution of the Minister of State for Digital and the Creative Industries of 15 November 2018, Official Report column 545, whether it is his policy that the use of the term fibre in the advertising of part-copper broadband represents misleading advertising.
tabling member constituency	Aberdeen South
tabling member printed	Ross Thomson
uin	213437
answer	answer is ministerial correction date of answer 05/02/2019 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds.</p><p> </p><p>The ASA also reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June 2018, the Administrative Court granted CityFibre permission to proceed with its Judicial Review (JR) of the ASA's decision. The next stage is for the Administrative Court to make a substantive decision on the JR.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p><p> </p><p>The Government will be consulting on its Statement of Strategic Priorities for telecommunications, spectrum and post shortly.</p><p> </p><p> </p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 213438 213439 question first answered 05/02/2019 14:09:22 answering member 4115 label Biography information for Margot James
tabling member	4599 label Biography information for Ross Thomson

1050129

registered interest
date	28/01/2019
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Broadband: Advertising
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the oral contribution of the Minister of State for Digital and the Creative Industries of 15 November 2018, Official Report column 545, what steps he is taking to tackle the misleading advertising of fibre broadband.
tabling member constituency	Aberdeen South
tabling member printed	Ross Thomson
uin	213438
answer	answer is ministerial correction date of answer 05/02/2019 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds.</p><p> </p><p>The ASA also reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June 2018, the Administrative Court granted CityFibre permission to proceed with its Judicial Review (JR) of the ASA's decision. The next stage is for the Administrative Court to make a substantive decision on the JR.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p><p> </p><p>The Government will be consulting on its Statement of Strategic Priorities for telecommunications, spectrum and post shortly.</p><p> </p><p> </p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 213437 213439 question first answered 05/02/2019 14:09:22 answering member 4115 label Biography information for Margot James
tabling member	4599 label Biography information for Ross Thomson

1050130

registered interest
date	28/01/2019
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Broadband: Advertising
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the oral contribution of the Minister of State for Digital and the Creative Industries of Thursday 15 November 2018, Official Report column 545, whether he plans to include proposals to tackle the misleading advertising of fibre broadband in his forthcoming Statement of Strategic Priorities to Ofcom.
tabling member constituency	Aberdeen South
tabling member printed	Ross Thomson
uin	213439
answer	answer is ministerial correction date of answer 05/02/2019 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds.</p><p> </p><p>The ASA also reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June 2018, the Administrative Court granted CityFibre permission to proceed with its Judicial Review (JR) of the ASA's decision. The next stage is for the Administrative Court to make a substantive decision on the JR.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p><p> </p><p>The Government will be consulting on its Statement of Strategic Priorities for telecommunications, spectrum and post shortly.</p><p> </p><p> </p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 213437 213438 question first answered 05/02/2019 14:09:22 answering member 4115 label Biography information for Margot James
tabling member	4599 label Biography information for Ross Thomson

995595

registered interest
date	26/10/2018
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Broadband: Advertising
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, with reference to the sub-section of his Department's Digital Strategy on better regulation, published on 1 March 2017, what progress his Department has made on ensuring that advertising for broadband accurately describes the technology it uses.
tabling member constituency	Ceredigion
tabling member printed	Ben Lake
uin	184434
answer	answer is ministerial correction date of answer 05/11/2018 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds. As set out in the Answer of 10 September 2018 to Question 167873, the ASA reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June, the Administrative Court granted CityFibre permission to proceed with its Judicial Review of the ASA's decision.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 184435 184436 question first answered 05/11/2018 16:48:04 answering member 4115 label Biography information for Margot James
tabling member	4630 label Biography information for Ben Lake

995596

registered interest
date	26/10/2018
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Broadband: Advertising
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the potential merits of introducing a traffic light system in broadband advertising to present clear and accurate information on what material is used at each stage of connection.
tabling member constituency	Ceredigion
tabling member printed	Ben Lake
uin	184435
answer	answer is ministerial correction date of answer 05/11/2018 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds. As set out in the Answer of 10 September 2018 to Question 167873, the ASA reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June, the Administrative Court granted CityFibre permission to proceed with its Judicial Review of the ASA's decision.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 184434 184436 question first answered 05/11/2018 16:48:04 answering member 4115 label Biography information for Margot James
tabling member	4630 label Biography information for Ben Lake

995597

registered interest
date	26/10/2018
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Broadband: Advertising
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the Answer of 10 September 2018 to Question 167873 on broadband: advertising, what assessment he has made of whether customers receive clear, concise and accurate information in order to make an informed choice about full-fibre broadband.
tabling member constituency	Ceredigion
tabling member printed	Ben Lake
uin	184436
answer	answer is ministerial correction date of answer 05/11/2018 answer text <p>The 2017 Digital Strategy set out that Government would work with regulators and industry to ensure that the advertising of broadband reflects the speeds that consumers can expect to receive and accurately describes the technology used.</p><p> </p><p>Since the Digital Strategy was published, the ASA has implemented new guidance, which states that speed claims should be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. Ofcom has also updated its Code of Practice on Broadband Speeds. As set out in the Answer of 10 September 2018 to Question 167873, the ASA reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. In June, the Administrative Court granted CityFibre permission to proceed with its Judicial Review of the ASA's decision.</p><p> </p><p>The Government remains committed to working with regulators and industry to ensure that consumers receive clear, concise and accurate information in order to make informed choices about their broadband, particularly as the rollout of new technologies like full fibre broadband increases. As part of this, we will monitor developments in other countries, including Italy’s current trial of a traffic light system for broadband advertising.</p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 184434 184435 question first answered 05/11/2018 16:48:04 answering member 4115 label Biography information for Margot James
tabling member	4630 label Biography information for Ben Lake

947518

registered interest
date	24/07/2018
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Broadband: Advertising
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the implications for his policies of the Advertising Standards Authority’s decision that Internet Service Providers can advertise using the term fibre even when their network relies on copper and aluminium wiring.
tabling member constituency	Knowsley
tabling member printed	Mr George Howarth
uin	167872
answer	answer is ministerial correction date of answer 10/09/2018 answer text <p>The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising. It recently reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. Permission for judicial review of this ASA's decision has been granted by the Administrative Court. In June, the Administrative Court granted CityFibre permission to proceed with its Judicial Review of the ASA's decision.</p><p>On 23 May 2018, the ASA also implemented new guidance on broadband speeds advertising, stating speed claims should now be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. This is good news for consumers, who need clear, concise and accurate information in order to make an informed choice on their broadband, which is now a modern necessity. Ofcom has also updated its Code of Practice on Broadband Speeds recently.</p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 167873 question first answered 10/09/2018 16:30:05 answering member 4115 label Biography information for Margot James
tabling member	481 label Biography information for Sir George Howarth

947519

registered interest
date	24/07/2018
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Broadband: Advertising
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Digital, Culture, Media and Sport, with reference to the Government's UK Digital Strategy 2017, what progress he has made in ensuring that the advertising of full fibre broadband services is accurate and fair.
tabling member constituency	Knowsley
tabling member printed	Mr George Howarth
uin	167873
answer	answer is ministerial correction date of answer 10/09/2018 answer text <p>The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising. It recently reviewed the use of the term ‘fibre’ to describe part-fibre and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely to mislead consumers as currently used in the advertising of part-fibre broadband services. Permission for judicial review of this ASA's decision has been granted by the Administrative Court. In June, the Administrative Court granted CityFibre permission to proceed with its Judicial Review of the ASA's decision.</p><p>On 23 May 2018, the ASA also implemented new guidance on broadband speeds advertising, stating speed claims should now be based on the download speeds available to at least 50% of customers at peak time, and no longer on 'up to' speeds available to at least 10% of customers. This is good news for consumers, who need clear, concise and accurate information in order to make an informed choice on their broadband, which is now a modern necessity. Ofcom has also updated its Code of Practice on Broadband Speeds recently.</p> answering member constituency Stourbridge answering member printed Margot James grouped question UIN 167872 question first answered 10/09/2018 16:30:05 answering member 4115 label Biography information for Margot James
tabling member	481 label Biography information for Sir George Howarth

713417

registered interest
date	23/03/2017
answering body	Department for Culture, Media and Sport
answering dept id	10
answering dept short name	Culture, Media and Sport
answering dept sort name	Culture, Media and Sport
hansard heading	Broadband: Advertising
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Culture, Media and Sport, how much she has spent on each advertising platform by the Go Superfast advertising campaign.
tabling member constituency	Sheffield, Heeley
tabling member printed	Louise Haigh
uin	69037
answer	answer is ministerial correction date of answer 26/04/2017 answer text <p>A breakdown of media spend by advertising platform for the Go Superfast campaign is as below:</p><p> </p><p>Television £2,398,000</p><p>Video on Demand £284,000</p><p>Out of Home (posters) £2,000,000</p><p>Press (national and regional) £828,000</p><p>Radio £300,000</p><p>Digital £928,000</p><p> </p><p>In addition, the Department spent £987,620.34 on production costs.</p><p> </p> answering member constituency West Suffolk answering member printed Matt Hancock question first answered 26/04/2017 09:14:36 answering member 4070 label Biography information for Matt Hancock
tabling member	4473 label Biography information for Louise Haigh

713429

registered interest
date	23/03/2017
answering body	Department for Culture, Media and Sport
answering dept id	10
answering dept short name	Culture, Media and Sport
answering dept sort name	Culture, Media and Sport
hansard heading	Broadband: Advertising
house id	1
legislature	25259 pref label House of Commons
question text	To ask the Secretary of State for Culture, Media and Sport, how much her Department spent on the Go Superfast advertising campaign in (a) 2014 and (b) 2015.
tabling member constituency	Sheffield, Heeley
tabling member printed	Louise Haigh
uin	69029
answer	answer is ministerial correction date of answer 26/04/2017 answer text <p>The Department spent a) £4,287,620.34 on the Go Superfast advertising campaign in 2014 and b) £3,438,000 in 2015. The campaign increased public awareness of, and interest in, superfast broadband in order to drive take up across the UK.</p> answering member constituency West Suffolk answering member printed Matt Hancock question first answered 26/04/2017 09:11:22 answering member 4070 label Biography information for Matt Hancock
tabling member	4473 label Biography information for Louise Haigh