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1360885

registered interest
date	18/10/2021
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Alcoholic Drinks: Marketing
house id	2
legislature	25277 pref label House of Lords
question text	To ask Her Majesty's Government, further to the Institute of Alcohol Studies report Alcohol marketing during the 2020 Six Nations Championship: A frequency analysis, published in September, what plans they have to protect children and vulnerable populations from exposure to alcohol marketing (1) during sporting events, (2) on television and online, and (3) in public spaces.
tabling member printed	Baroness Hayter of Kentish Town
uin	HL3153
answer	answer is ministerial correction date of answer 29/10/2021 answer text <p>The UK advertising industry has some of the strictest alcohol regulations in the world. The Advertising Standards Authority uses its codes of practice for advertising to stipulate that alcohol must not be directed at people under 18 or contain anything likely to appeal to them by reflecting youth culture.</p><p>Anybody cast for an advertisement for alcohol must be, and look, 25 years of age or over. Consumption of alcohol must not be linked to increased popularity, sexual success, confidence, sporting achievements or mental performance. Anything which portrays drinking alcohol as a competitive challenge or as having therapeutic qualities is banned, as is anything that promotes binge drinking or suggests that alcohol can solve one’s problems.</p><p>If new evidence emerges that clearly highlights major problems with the existing Codes, then the Advertising Standards Authority has a duty to revisit the Codes and take appropriate action.</p> answering member printed Lord Parkinson of Whitley Bay question first answered 29/10/2021 13:15:57 answering member 4728 label Biography information for Lord Parkinson of Whitley Bay
tabling member	4159 label Biography information for Baroness Hayter of Kentish Town

1360886

registered interest
date	18/10/2021
answering body	Department for Digital, Culture, Media and Sport
answering dept id	10
answering dept short name	Digital, Culture, Media and Sport
answering dept sort name	Digital, Culture, Media and Sport
hansard heading	Alcoholic Drinks: Marketing
house id	2
legislature	25277 pref label House of Lords
question text	To ask Her Majesty's Government what assessment they have made of the potential benefits of restricting alcohol marketing to reduce alcohol-related harm.
tabling member printed	Baroness Hayter of Kentish Town
uin	HL3154
answer	answer is ministerial correction date of answer 29/10/2021 answer text <p>The government is committed to working with industry to address concerns over any irresponsible promotions, advertising, and marketing relating to alcohol, particularly to ensure that children and young people are suitably protected from harm.</p><p>Material in the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) Codes relating to the advertising and marketing of alcohol products is exceptionally robust, recognising the social imperative of ensuring that alcohol advertising is responsible and in particular that children and young people are suitably protected. If new evidence emerges that clearly highlights major problems with the existing Codes, then the Advertising Standards Authority (ASA) has a duty to revisit the Codes and take appropriate action.</p><p>Furthermore, the government continues to work with the Portman Group, the social responsibility body and regulator for alcohol labelling, packaging, and promotion in the UK. It operates its Codes of Practice to ensure that alcohol is marketed in a socially responsible way, only to those aged 18 and over, and in a way that does not appeal particularly to those who are vulnerable. The Codes are widely supported by the industry, with over 150 signatories including producers, importers, wholesalers, retailers, and trade associations.</p><p> </p> answering member printed Lord Parkinson of Whitley Bay question first answered 29/10/2021 13:36:13 answering member 4728 label Biography information for Lord Parkinson of Whitley Bay
tabling member	4159 label Biography information for Baroness Hayter of Kentish Town

1360887

registered interest
date	18/10/2021
answering body	Department of Health and Social Care
answering dept id	17
answering dept short name	Health and Social Care
answering dept sort name	Health and Social Care
hansard heading	Alcoholic Drinks: Marketing
house id	2
legislature	25277 pref label House of Lords
question text	To ask Her Majesty's Government what assessment they have made of the impact of alcohol marketing on alcohol consumption.
tabling member printed	Baroness Hayter of Kentish Town
uin	HL3155
answer	answer is ministerial correction date of answer 02/11/2021 answer text <p>The Government’s evidence review on the public health burden of alcohol in 2016 found evidence that exposure to alcohol marketing can increase the risk that children will start to drink alcohol, or if they already drink, can increase the risk that they will consume greater quantities. There is evidence to show exposure to alcohol advertising can induce physiological cravings to drink, but not necessarily relapse, among ex-dependent drinkers. However, this was from a single study and more research is needed to fully understand the impact. We continue to monitor the emerging evidence in this area.</p> answering member printed Lord Kamall question first answered 02/11/2021 12:39:24 answering member 4909 label Biography information for Lord Kamall
tabling member	4159 label Biography information for Baroness Hayter of Kentish Town