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<p>Public Health England launched the annual flu campaign in October 2019 to encourage
uptake of flu vaccination amongst key groups. The campaign targeted pregnant women,
people with underlying health conditions, and parents of two and three-year olds.
The campaign, which ran until 15 December 2019, featured advertising on television,
video on demand, pharmacy screens, digital display, social media, radio, and paid
search, in addition to public relations and extensive partnership activity. In the
run up to Christmas, NHS England and NHS Improvement extended the campaign with national
press advertising.</p><p> </p><p>Local areas have also delivered a range of activities
to encourage those in at risk groups to have the vaccine. To increase patient choice,
adults who are eligible can also get the vaccine through their local community pharmacy.
As part of its assurance process, NHS England and NHS Improvement have been working
through its regional teams and clinical commissioning groups to ensure that general
practices with the lowest uptake rates are contacted and action is taken to increase
uptake.</p><p> </p><p> </p><p> </p>
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