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<p>The primary objective of Stoptober is to generate quit attempts amongst smokers
in England. Latest available data show that 16% of smokers in England reported making
a Stoptober quit attempt in 2017.</p><p>Although switching to vaping is not the primary
objective of the campaign, latest figures show that 42% of smokers who made a Stoptober
quit reported using an e-cigarette in 2017.</p><p>In 2017, 8% of smokers making a
Stoptober quit attempt reported still not smoking by early November. Public Health
England does not measure beyond this point.</p>
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