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<p>In ‘Reforming competition and consumer policy’ Government consulted on options
to address consumer harm from unwanted subscription contracts <a href="https://www.gov.uk/government/consultations/reforming-competition-and-consumer-policy"
target="_blank">https://www.gov.uk/government/consultations/reforming-competition-and-consumer-policy</a>.</p><p>
</p><p>There were 188 responses, including 94 from businesses, business representatives,
and trade associations. Alongside the consultation, and since, the department also
held regular meetings and roundtables with business representatives. Government analysed
the consultation responses, gathering further evidence from businesses where needed,
and is implementing the measures which best balance the benefits to consumers and
the associated costs to business. The cost to business and benefits to consumers is
detailed in our impact assessment "Digital Competition and Consumers Bill: Subscription
measures”: <a href="https://publications.parliament.uk/pa/bills/cbill/58-03/0294/ImpactAssessmentAnnex2.pdf"
target="_blank">https://publications.parliament.uk/pa/bills/cbill/58-03/0294/ImpactAssessmentAnnex2.pdf</a>.</p>
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