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<p>‘Enough’ is the UK Government's landmark campaign to tackle violence against women
and girls. It is one of the key commitments in the government’s Tackling Violence
Against Women and Girls (VAWG) Strategy and uses a range of communications channels
to help deliver a generational shift in attitudes and behaviours.</p><p> </p><p>The
campaign comprises three strands:</p><ol><li>Challenging perpetrators – to ensure
bystanders know how to challenge abuse when they see it, as well as increasing the
unacceptability of VAWG behaviours;</li><li>Educating young people – to establish
healthy attitudes and behaviours around VAWG; and</li><li>Supporting victims – to
ensure they know how and where to access support and, where appropriate, to report
their experiences.</li></ol><p> </p><p>‘Enough’ was developed in close consultation
with over 40 organisations and academics working on this issue. Results from the first
phase of campaign activity demonstrated strong progress towards achieving the campaign’s
ambitions. A significant number of campaign recognisers said they took action as a
result of seeing the campaign, and the campaign is deepening people’s understanding
of what constitutes abuse and how to take action safely if they witness VAWG. The
campaign website has driven over 2,000 interactions with support services and assisted
people to report abuse to the police.</p><p> </p><p>The campaign receives high levels
of public and private sector support from police forces, local councils, VAWG sector
organisations, and national businesses including Uber, Tesco, Mitchells & Butlers
pubs, Fitness First and the English Football League.</p><p> </p><p>From the Enough
campaign website’s launch on 1 March 2022 to 30 November, analytics indicate there
have been over 133,000 sessions on the site.</p><p> </p><p>The campaign has had paid
marketing activity live in March 2022, October, November and December 2022. In March
2022, 65% of traffic was driven directly from paid activity and 35% was organic. During
October (when paid activity was re-launched on 26th) paid activity drove 59% of traffic
and organic drove 41%. In November, 67% of traffic was driven directly by paid activity
and 33% was organic. December statistics are not yet consolidated.</p><p> </p><p>However,
these figures only capture the individuals who have actively consented to cookies,
meaning they are only indicative of the total figure. It is probable the number is
significantly higher and the split between organic and paid could be different.</p>
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