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<p>The Scottish Whisky industry is recognised the world over for its high quality
and, according to VisitBritain, whisky is the top food and drink item associated with
the UK in France, Germany, China and Japan.</p><p> </p><p>A recent survey by the Scotch
Whisky Association, suggests that 2018 saw a record of more than 2m visitors to distilleries,
an increase of more than 50% since 2010. This survey also shows that in 2018 visitor
spending increased by more than 12% on 2017’s figures to over £68m.</p><p> </p><p>VisitBritain(VB)
work to promote the UK as a tourist destination, and have used Scotch whisky to promote
Scotland in particular. VB regularly host educational trips which include distilleries
across Scotland, host several distilleries at their flagship promotional event ExploreGB
and offer Whisky tours through the VB online shop. In addition to this, VB work in
partnership with the Department for Environment Food and Rural Affairs and the Department
for International Trade to create food and drink hubs across the UK which encourage
visitors to try our produce and commission research into food and drink as a draw
for tourists.</p>
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