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<p>With both Government and industry working together, the recently published Tourism
Sector Deal has a focus on increasing the sectors productivity through several means,
including:</p><ul><li>Ensuring that the UK will become the most accessible tourism
destination in Europe by 2025 and increasing the number of international disabled
visitors by 33%.</li><li>Creating a new independent Tourism Data Hub with support
from some of our biggest travel companies. This will allow organisations, including
SMEs, to make the most of big data revolution to understand activity and product preferences
in their area - and better tailor their services as a result.</li><li>The sector committing
to deliver 30,000 apprenticeships per year, in England, by 2025 as well as leading
a mentoring programme aimed at supporting 10,000 employees so that they are more likely
to remain in the sector.</li><li>Continuing to be Europe’s leading hub for hotel investment
for the next decade with over 130,000 additional bedrooms added to accommodation stock
by 2025, with 75% of these outside of London.</li><li>Introducing Tourism Zones, bringing
businesses and local organisations together to establish a coordinated strategy for
growth in their local visitor economy and a reduction in the impact of seasonality.</li><li>Publishing
the Business Events Action Plan which aims to improve our attractiveness as a destination
for international business events.</li></ul>
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