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<p>Digital markets, including online advertising, are an increasingly important part
of everyday life and it's vital that we ensure they work for everyone - citizens,
businesses and society as a whole.</p><p> </p><p>As part of the Cairncross Review
into the future sustainability of the UK press, the Department of Digital, Culture,
Media & Sport (DCMS) published independent analysis on the structure of the online
advertising sector, which is available to view at: https://www.gov.uk/government/publications/the-cairncross-review-a-sustainable-future-for-journalism</p><p>
</p><p>In line with the Cairncross and Furman Review recommendations, the Competition
and Markets Authority (CMA) has launched a market study into online platforms and
the digital advertising market that will assess the market power held by online platforms.
This will complement the forthcoming DCMS review of online advertising regulation
and government's response to the recommendations made by the Cairncross Review.</p><p>
</p><p>This CMA study comes at a pivotal time, as we look to promote competition in
digital markets while ensuring that consumers benefit from new technology and innovation.
The findings will be invaluable in helping us better understand the evolving digital
landscape and complement our wider work, including the upcoming Competition Green
Paper on opening up digital markets.</p>
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