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<p>To promote apprenticeships across all sectors, we are first and foremost ensuring
that apprenticeships are a quality product recognised by individuals and employers.
Our communications campaign aims to help increase the number of vacancies created
by employers and to encourage young people to choose an apprenticeship as a high quality
career route, signposting them to new vacancies on offer. We target potential apprentices,
employers, parents and teachers using channels such as video adverts for TV, cinema
and online channels, a national billboard campaign, digital advertising and social
media, as well as through face-to-face engagement activities and events. Our communication
continues to support employers to create new vacancies and to publicise them on the
Find An Apprenticeship website.</p><p>New apprenticeship standards across all levels
are being designed and driven by industry; creating higher quality training that will
lead to a more skilled and productive economy. All starts will be on the new, high
quality standards by the beginning of the 2020-21 academic year.</p><p>A level 3 Photographic
Assistant standard is currently in development. Employers involved in creating the
standard include Defence School of Photography, ScreenSkills, Creative Pioneers and
Warwickshire College.</p>
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