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<p>We remain committed to ensuring that consumers are properly protected and not exploited
by aggressive commercial practices. Game purchasers are protected by general consumer
law such as the Consumer Protection from Unfair Trading Regulations 2008. This includes
a requirement on businesses not to subject anyone to misleading or aggressive marketing
practices, or, for example, direct exhortation to buy products, including in-game
purchases of paid-for random prizes.</p><p> </p><p>The Government is aware of concerns
surrounding this issue and will continue to gather and look closely at any evidence.
We also welcome the recent introduction by the VSC Ratings Board and PEGI of a new
label for video games to warn parents where they include the opportunity to make in-game
purchases.</p>
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