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<p>There are strict controls on the content of all gambling advertisements, including
broadcast adverts. Gambling operators who advertise in the UK must comply with the
advertising codes, which aim to ensure gambling advertising does not appeal particularly
to children or young people or exploit vulnerable people.</p><p> </p><p>We considered
advertising as part of our Review of Gaming Machines and Social Responsibility and
our response set out a package of measures to strengthen protections further. These
include strengthened guidance from the Committees of Advertising Practice (CAP) on
protecting vulnerable people, tougher sanctions for operators who breach advertising
codes and a multi-million pound safer gambling advertising campaign.</p><p> </p><p>The
Industry Group for Responsible Gambling has announced that it will extend its voluntary
commitment not to advertise on TV before 9pm to include advertising during sporting
events. Its industry-wide code for socially responsible advertising also requires
all TV adverts to feature a responsible gambling message for the duration of the advert.
These are welcome moves and we encourage all those who benefit from gambling advertising
to think about how they can promote safer gambling</p>
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