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<p>The Government recommends eating plenty of fruit and vegetables as part of a healthy
balanced diet. The national food model the Eatwell Guide, provides a visual representation
of the types and proportions of the foods needed for a healthy, balanced diet, and
depicts a diet rich in fruit and vegetables.</p><p> </p><p>The Government’s 5 A DAY
campaign which specifically promotes fruit and vegetable consumption was launched
in 2003. The 5 A DAY message is embedded in the Eatwell Guide and communicated alongside
other healthy eating advice through, for example the Change4Life campaign, the One
You campaign and the NHS Choices website.</p>
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