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<p>Denton and Reddish constituency figures can be found below, with comparative information
for the North West region and the United Kingdom.</p><p> </p><p> </p><p> </p><table><tbody><tr><td
colspan="2"><p>NHS Organ Donor Register registrations</p></td><td><p> </p></td><td><p>
</p></td></tr><tr><td><p> </p></td><td><p>Denton and Reddish</p></td><td><p>North
West</p></td><td><p>UK</p></td></tr><tr><td><p>Mid-2012 population estimate</p></td><td><p>86,073</p></td><td><p>7,080,000</p></td><td><p>63,930,000</p></td></tr><tr><td><p>ODR
as at 8 January 2015</p></td><td><p>26,762</p></td><td><p>2,137,957</p></td><td><p>20,894,599</p></td></tr><tr><td><p>%
of population on the ODR</p></td><td><p>31.1</p></td><td><p>30.2</p></td><td><p>32.7</p></td></tr><tr><td><p>
</p></td><td><p> </p></td><td><p> </p></td><td><p> </p></td></tr><tr><td colspan="2"><p><em>Source:</em>
NHS Blood and Transplant (NHSBT)</p></td><td><p><em> </em></p></td><td><p><em> </em></p></td></tr></tbody></table><p>
</p><p> </p><p> </p><p>The UK Health Departments and NHSBT have committed to develop
national strategies to promote a shift in public attitudes. A new seven year UK-wide
organ donation and transplantation strategy <em>Taking</em><em> Organ Donation towards
2020 </em>was published by NHSBT in July 2013. The strategy focuses on increasing
consent rates, encouraging people to be proud to donate, making the UK system comparable
with the best of the world and giving many more people the opportunity of receiving
a transplant. The strategy is available online at:</p><p> </p><p> </p><p> </p><p><a
href="http://www.nhsbt.nhs.uk/to2020/" target="_blank">http://www.nhsbt.nhs.uk/to2020/</a></p><p>
</p><p> </p><p> </p><p>In partnership with the Cabinet Office and the Department of
Health, NHSBT has developed an approach to prompt people to sign up to the NHS Organ
Donor Register via Government owned channels such as applying for a driving licence
and paying car tax online. Most recently, NHSBT’s Christmas campaign in December 2014
encouraged people to sign up to the NHS organ donor register.</p><p> </p><p> </p><p>
</p><p>In the UK by April 2014, organ donation rates increased by 60% and transplant
rates by 47% since 2008. The government continues to support work to further increase
donation and transplantation rates, particularly promoting collaborative working amongst
organisations and raising awareness of donation in the Black, Asian and Minority Ethnic
population.</p><p> </p>
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