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<p>The Financial Conduct Authority (FCA) is responsible for conduct supervision of
regulated financial firms, including their responsible promotion of products and services.</p><p>
</p><p>In 2010 the then Financial Services Authority issued some high-level guidelines
on use of ‘new media' – including social media – for such promotions. Since April
2013 the FCA has been engaging with industry, looking further at how social media
interacts with FCA rules, and has committed to issue further guidelines later this
summer.</p><p> </p><p> </p>
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