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<p /> <p>The Department for Work and Pensions (DWP) uses a variety of free and paid
for channels to effectively communicate important reforms and how people are affected.</p><p>
</p><p>The channels used are considered the most effective route to reach key audiences,
whilst offering value for money. All advertising spend is scrutinised and agreed through
the Cabinet Office.</p><p> </p><p>DWP launched an information campaign to help people
understand what the State Pension changes mean for them. The multi-channel advertising
campaign ‘Your Future, Your Pension’ is part of the Government’s drive to explain
the State Pension reforms to both current and future pensioners.</p><p> </p><p>The
advertising directs people to the information they need on GOV.UK and encourages relevant
groups to request a statement through the Statement Service.</p><p> </p><p>No money
was spent on promoting the phrase ‘Your Future, Your Pension’. The money spent on
the marketing campaign that includes the phrase ‘your State Pension, your future’
is as follows:</p><p>Direct Mail – £6,177</p><p>Magazine advertorials – £61,982</p><p>
</p><p>There is no specific budget for the use of either phrase within the campaign.</p><p>
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