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<p>In September 2012 we launched the THINK! Cyclist, Look Out for Each Other campaign
<a href="http://think.direct.gov.uk/cycling.html" target="_blank">http://think.direct.gov.uk/cycling.html</a>.
This was the first time a THINK! (road safety) campaign has been aimed at adult cyclists.</p><p>
</p><p>As part of this campaign, in October 2013, we launched the THINK! Cyclist ‘Safety
Tips’ campaign in five cities across England. The campaign originally ran in London
before being rolled out in the 5 cities where statistics show the highest rates of
traffic collisions involving cyclists compared to population. In March 2014 we ran
a second round of this campaign.</p><p> </p><p>Analysis of the THINK! Cyclist ‘Safety
Tips’ campaign showed that almost 79% of drivers agreed the adverts reminded them
about the importance of looking out for cyclists while 59% agreed that the adverts
made them think about their driving.</p><p> </p>
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