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<p>Between 1 August 2018 and 31 July 2019, the Office of the Secretary of State for
Scotland ran the following social media advertising campaigns:</p><p> </p><table><tbody><tr><td><p><strong>Campaign</strong></p></td><td><p><strong>Channel</strong></p></td><td><p><strong>Audience
selection and targeting </strong></p></td></tr><tr><td><p>Delivering for Scotland</p></td><td><p>Twitter</p></td><td><p>in
Scotland</p></td></tr><tr><td><p>Devolution and public spending</p></td><td><p>Twitter</p></td><td><p>in
Scotland</p></td></tr><tr><td><p>Scotland’s Trade</p></td><td><p>Twitter</p></td><td><p>in
Scotland</p></td></tr><tr><td><p>Defence and Security</p></td><td><p>Twitter</p></td><td><p>in
Scotland</p></td></tr><tr><td><p>Budget 2018</p></td><td><p>Twitter</p></td><td><p>in
Scotland</p></td></tr><tr><td><p>Brexit</p></td><td><p>Twitter</p></td><td><p>in Scotland</p></td></tr><tr><td><p>Culture
is GREAT</p></td><td><p>Facebook & Instagram</p></td><td><p>16-65, 18-65, in Scotland</p></td></tr><tr><td><p>Scotland’s
Trade</p></td><td><p>Facebook & Instagram</p></td><td><p>16-24, 18-65, in Scotland,
Women, Interests: business, entrepreneurship, small business, parents</p></td></tr><tr><td><p>Budget
2018</p></td><td><p>Facebook & Instagram</p></td><td><p>18-65, in Scotland</p></td></tr><tr><td><p>Devolution
and public spending</p></td><td><p>Facebook & Instagram</p></td><td><p>18-65,
in Scotland</p></td></tr><tr><td><p>Brexit</p></td><td><p>Facebook & Instagram</p></td><td><p>18-65,
in Scotland</p></td></tr><tr><td><p>Defence and Security</p></td><td><p>Facebook &
Instagram</p></td><td><p>18-65, in Scotland</p></td></tr><tr><td><p>Delivering for
Scotland</p></td><td><p>Facebook & Instagram</p></td><td><p>18-65, in Scotland</p></td></tr><tr><td><p>Ayrshire
Growth Deal</p></td><td><p>Facebook & Instagram</p></td><td><p>18-65, Ayr</p></td></tr><tr><td><p>Borderlands
Growth Deal</p></td><td><p>Facebook & Instagram</p></td><td><p>16-65, Biggar,
Cumnock, Dumfries, Dunbar, Eyemouth, Gorebridge, Haddington, Hawick, Kelso, Lanark,
Langholm, Lauder, Newton Stewart, Peebles, Penicuik, Selkirk, Stranraer, West Calder</p></td></tr><tr><td><p>Delivering
for Scotland</p></td><td><p>LinkedIN</p></td><td><p>Across Scotland</p></td></tr><tr><td><p>Devolution
and public spending</p></td><td><p>LinkedIN</p></td><td><p>Across Scotland</p></td></tr></tbody></table><p>
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