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<p>The Exporting is GREAT campaign, which launched in 2015, aims to spark a UK wide
movement of companies selling their products and services overseas. It focuses on
raising awareness of the benefits of exporting, communicating where to go for support,
and inspiring more companies to start trading internationally.</p><p> </p><p>As an
integrated marketing campaign, Exporting is GREAT runs several initiatives which together
encourage and inform businesses to start exporting or export more. In addition to
the Local to Global podcast, the campaign encourages and informs businesses through
channels including regional PR, advertising and participation at major UK and regional
events. Furthermore, the campaign works with private sector partners as well as a
network of exporters to promote exporting.</p><p> </p><p>The campaign also funds the
Music Exporting Growth Scheme and gathers insights into businesses' exporting behaviours,
attitudes, intentions, barriers and support needs via the National Survey of Registered
Businesses.</p>
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