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<p>Improving the oral health of children is a priority for this Government. Key measures
in our world-leading childhood obesity plan include the soft drinks industry levy
and sugar reduction and wider reformulation programme which are reducing the amount
of sugar children consume.</p><p> </p><p>Current advertising restrictions in the United
Kingdom on high fat, salt or sugar (HFSS) products are among the toughest in the world.
Strict new rules came into effect in July 2017 banning the advertising of HFSS food
or drink products in children’s media. These restrictions apply across all non-broadcast
media including in print, cinema, online and in social media.</p><p> </p><p>In August
2017 we announced £5 million investment in a policy research unit on childhood obesity
to provide a robust evidence, evaluation and research capability including looking
at the impact of marketing (including advertising) on childhood obesity. We will use
this, alongside other reports and data published on progress in delivering our plan,
to determine whether sufficient progress has been made and whether alternative levers
need to be considered.</p>
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