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<p>The February 2015 ‘Prime Minister’s Challenge on Dementia 2020’ publication set
out an ambition for improved public awareness and understanding of the factors which
increase the risk of developing dementia and of how people can reduce their risk by
living more healthily.</p><p>Public Health England’s One You campaign launched in
March 2016 aims to give adults the motivation and support they need to make simple
lifestyle changes to improve their health now, and reduce the risk of developing conditions
like dementia in the future. This includes things like eating well, moving more, quitting
smoking and drinking less.</p>
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