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<p>The revised Tobacco Products Directive (Directive 2014/40/EU) will prohibit the
advertising of e-cigarettes marketed as consumer electronic products where there is
a cross-border dimension, for example television, radio, newspapers and magazines.
The Department will consult on the transposition of the Directive into United Kingdom
law and seek views on the need for domestic provisions on advertising.</p><p> </p><p>It
was not possible to achieve age of sale controls through the revised Directive so
the Government has already moved quickly to take regulation-making powers for Ministers
in England and Wales to prohibit the sale of e-cigarettes to under-18s, through the
Children and Families Act. In England, we plan to bring this new law into effect within
the current Parliament.</p><p> </p>
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