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<p>My department has been considering how online advertising is regulated through
its Online Advertising Programme, and will be consulting on this issue later this
year. The government will set out its plans in the consultation.</p><p>Our aim is
to foster fair, accountable and ethical online advertising that works for citizens,
businesses and society as a whole. In particular, we want to ensure standards about
the placement and content of advertising can be effectively applied and enforced online
so that consumers have limited exposure to harmful or misleading advertising.</p><p>
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