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<p>VisitBritain and VisitEngland are responsible for promoting the UK as a tourist
destination, which it does through a range of different initiatives and campaigns.
VB sit on the Coastal Tourism Leadership Forum (run by the National Coastal Tourism
Academy), helping to shape the Coastal Visitor Economy Vision and Action Plan. DCMS
are observers at the forum.</p><p> </p><p>One of the projects currently being supported
by the £40m VisitEngland Discover England Fund is the South West Coastal Path, which
is promoting the path to the Dutch and German market.</p><p> </p><p>Government recently
published the Tourism Sector Deal which aims to improve the sector’s productivity
and ready our visitor economy for the visitors of the future.</p>
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