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<p>NHS Blood and Transplant is the organ and tissue donor organisation for the United
Kingdom and is responsible for matching and allocating donated organs.</p><p> </p><p>NHS
Blood and Transplant is currently implementing the UK-wide ‘Taking Organ Transplantation
to 2020’ Strategy (2013), which aims to achieve world class performance in organ donation
and transplantation. Objectives include to increase the number of people on the NHS
Organ Donor Register to 30 million by 2020; to improve the consent/authorisation rate
to 80% by 2020; and to portray donation as a positive step in the grieving process.</p><p>
</p><p>While there is an urgent shortage of organs for transplant for people from
all backgrounds the problem is particularly acute for black, Asian and minority ethnic
patients, who are more likely to need an organ transplant. The Department launched
a campaign in July 2018, delivered by NHS Blood and Transplant, with support from
the National Black, Asian, Mixed Race and Minority Ethnic Transplant Alliance, to
increase donation rates by raising awareness and breaking down barriers to donation
within these communities. A toolkit is available at the following link:</p><p> </p><p><a
href="http://bit.ly/bameODtoolkit" target="_blank">http://bit.ly/bameODtoolkit</a></p><p>
</p><p>In addition, the Organ Donation (Deemed Consent Act) 2019 will be introducing
a new system of consent for organ and tissue donation in England, from 2020, to help
increase the number of donors. NHS Blood and Transplant will launch a 12-month communication
campaign before the law comes into force, to raise awareness of the changes and the
options available under the new system.</p>
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