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<p>The Department for Education has very significantly reduced the cost of its communications
since 2010. The Department coordinates communications activities centrally to ensure
they are focused and effective, using low-cost campaigns whenever practical. Paid-for
marketing has been used to support several important campaigns including: encouraging
people to come forward as adopters and foster parents; encouraging parents to take
up the extension of free childcare to two-year-olds; and the Your Life campaign to
ensure young adults acquire knowledge in maths and science.</p><p> </p><p>The Department
does not have a specific budget solely for advertising, which is included within the
total communications spending below.</p><p> </p><p>The Department’s total communications
spending for each requested financial year is as follows:</p><p> </p><table><tbody><tr><td><p>2010-11</p></td><td><p>£36,746,530</p></td></tr><tr><td><p>2011-12</p></td><td><p>£28,639,860</p></td></tr><tr><td><p>2012-13</p></td><td><p>£7,163,100</p></td></tr><tr><td><p>2013-14</p></td><td><p>£3,683,000</p></td></tr><tr><td><p>2014-15</p></td><td><p>£3,658,000</p></td></tr></tbody></table><p>
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