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<p>We want to reduce children’s exposure to advertising for products high in fat,
salt and sugar (HFSS), so have consulted on introducing a 9pm watershed on TV and
similar protection online (including around on-demand services), as well as other
possible options. Despite strict restrictions already being in place to prohibit HFSS
product advertising around children’s programming, and similar protection online,
evidence suggests children are still exposed to significant levels of HFSS advertising
across the media they engage with most.</p><p> </p><p>There is no lead option in our
consultation and we will be led by the evidence in determining the way forward. The
consultation closed last month, and is available to view at https://www.gov.uk/government/consultations/further-advertising-restrictions-for-products-high-in-fat-salt-and-sugar.
We are carefully considering responses and will respond as soon as possible.</p>
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