|
answer text |
<p>In 2015, there were just over 400,000 visits by US residents to Scotland, with
a total spend of £390.9 million. Although tourism is devolved, Visit Britain work
with Visit Scotland to promote the whole of the UK overseas. This includes a £10m,
three year marketing partnership with Expedia, which is specifically aimed at the
US market. Additionally, the Prime Minister's Tourism Action Plan is working to encourage
visitors to explore the whole of the UK and grow the industry as a whole.</p>
|
|