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<p>Coastal tourism features in VisitEngland’s ‘Holidays at Home are GREAT’ campaign,
as well as the recent ‘Coastal Escapes’ and ‘English Seaside’ campaigns through their
‘Growing Tourism Locally’ programme. The National Coastal Tourism Academy in Bournemouth,
part funded by Government through the Coastal Communities Fund, was set up in 2013
to partner with tourism businesses to help them reach their commercial potential and
provide the best possible experiences for their visitors. The recently established
Tourism Industry Council will also aim to identify and address issues around skills
gaps, enterprise and apprenticeships to improve visitors satisfaction and encourage
and cater for any increase in visitor numbers.</p>
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