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<p>His Majesty’s Government recognises the importance of tourism and the value, as
well as enjoyment, brought by the promotion of domestic holidays. As set out in the
Tourism Recovery Plan, the Government is committed to recovering the pre-pandemic
volume and expenditure of domestic visitors, and to ensuring that the benefits of
tourism are spread to every part of the UK.</p><p>Tourism is a devolved matter: VisitEngland,
VisitWales and VisitScotland therefore have responsibility for supporting the domestic
visitor economy in their respective parts of the country. VisitBritain promotes the
United Kingdom as a whole, and the Government works alongside it to promote the UK
as a tourist destination, both domestically and internationally.</p><p>The Department
for Culture, Media and Sport funds the British Tourism Association, which comprises
VisitEngland and VisitBritain, by around £27 million per annum, of which VisitEngland
receives c. £7 million. VisitEngland helps promote the UK as a tourist destination
domestically through marketing campaigns such as its £5 million, UK-wide ‘Escape the
Everyday’ campaign, which ran in 2022. This highlighted the quality destinations,
visitor attractions, and experiences on offer across the UK’s cities, countryside,
and coast to boost domestic tourism.</p><p>VisitEngland promotes year-round tourism
experiences, encouraging a regional and seasonal variety highlighting lesser-visited
areas. The Government has supported tourism through a variety of nationwide events
in recent months such as the Commonwealth Games, and will continue with events across
the UK in 2023 such as the Coronation of His Majesty The King and Eurovision, and
is planning for Bradford’s year as City of Culture in 2025.</p>
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