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<p>Each branch of the Armed Forces has a distinctive brand that needs to be marketed
separately in order to attract the best candidates. <br><br>Capturing the cost of
recruiting across the Armed Forces is a complex and resource-intensive task. For financial
year (FY) 2010-11, when both the recruitment budget and recruitment targets were below
normal levels, these calculations were not carried out. The costs of recruiting programmes
for FYs 2009-10, 2011-12 and 2012-13 are set out in the following table. The cost
of recruiting in FY 2013-14 will be available in early 2015.<br><br></p><p> </p><table><tbody><tr><td><strong>Financial
Year</strong></td><td><strong>Royal Navy (£)</strong></td><td><strong>Army (£)</strong></td><td><strong>RAF
(£)</strong></td><td><strong>Total (£)</strong></td></tr><tr><td>2009-10</td><td>41,475,281</td><td>138,743,300</td><td>51,298,179</td><td>231,516,760</td></tr><tr><td>2011-12</td><td>32,017,364</td><td>134,595,989</td><td>38,702,993</td><td>205,316,346</td></tr><tr><td>2012-13</td><td>33,228,059</td><td>122,756,649</td><td>35,430,723</td><td>191,415,431</td></tr></tbody></table><p>As
reductions have been made to force levels recruitment levels have been adjusted but
not stopped as the Services are required to keep recruiting to maintain the right
skills.</p>
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