| answer text |
<p>The Advertising Standards Authority (ASA) is the UK's independent regulator of
advertising. It recently reviewed the use of the term ‘fibre’ to describe part-fibre
and full-fibre broadband and concluded in November 2017 that the term 'fibre' is unlikely
to mislead consumers as currently used in the advertising of part-fibre broadband
services. Permission for judicial review of this ASA's decision has been granted by
the Administrative Court. In June, the Administrative Court granted CityFibre permission
to proceed with its Judicial Review of the ASA's decision.</p><p>On 23 May 2018, the
ASA also implemented new guidance on broadband speeds advertising, stating speed claims
should now be based on the download speeds available to at least 50% of customers
at peak time, and no longer on 'up to' speeds available to at least 10% of customers.
This is good news for consumers, who need clear, concise and accurate information
in order to make an informed choice on their broadband, which is now a modern necessity.
Ofcom has also updated its Code of Practice on Broadband Speeds recently.</p>
|
|
