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<p>Pension Credit provides vital financial support to our most vulnerable pensioners
and we want all those eligible to claim it.</p><p> </p><p>To raise awareness of Pension
Credit and increase take-up, we launched a £1.2m nationwide communications campaign
in April. The campaign included:</p><p> </p><ul><li>Promotion of Pension Credit on
social media, via internet search engines and sponsored advertising on targeted websites
that pensioners, their friends and family are likely to visit;</li><li>Information
screens in Post Offices and GP surgeries across GB;</li><li>Advertising in regional
and national newspapers and on national and local broadcast radio;</li><li>Advertising
on the sides of buses, interior bus panels and digital street displays;</li><li>Leaflets
and posters in Jobcentres, as well as digital versions which could be used by stakeholders
and partners across local communities;</li><li>Engagement with Local Authorities nationwide
through the Government Communication Service local network and promotional materials
to enable them to support the campaign; and</li><li>An updated digital toolkit with
information and resources that any stakeholder can use to help promote Pension Credit.</li></ul><p>
</p><p>As part of the annual uprating of State Pension, we will once again be writing
to over 11 million pensioners in the new year and promoting Pension Credit in the
accompanying materials.</p>
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