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<p>The government is committed to working with industry to address concerns over any
irresponsible promotions, advertising, and marketing relating to alcohol, particularly
to ensure that children and young people are suitably protected from harm.</p><p>Material
in the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising
Practice (BCAP) Codes relating to the advertising and marketing of alcohol products
is exceptionally robust, recognising the social imperative of ensuring that alcohol
advertising is responsible and in particular that children and young people are suitably
protected. If new evidence emerges that clearly highlights major problems with the
existing Codes, then the Advertising Standards Authority (ASA) has a duty to revisit
the Codes and take appropriate action.</p><p>Furthermore, the government continues
to work with the Portman Group, the social responsibility body and regulator for alcohol
labelling, packaging, and promotion in the UK. It operates its Codes of Practice to
ensure that alcohol is marketed in a socially responsible way, only to those aged
18 and over, and in a way that does not appeal particularly to those who are vulnerable.
The Codes are widely supported by the industry, with over 150 signatories including
producers, importers, wholesalers, retailers, and trade associations.</p><p> </p>
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