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<p>For the first time, from May 2016, cessation information to signpost consumers
to quitting support has become mandatory on tobacco products. The Government’s advice
remains that the best thing a smoker can do is to quit and quit for good. Any smokers
wanting to quit, with or without the help of products available on the market, are
four times more likely to stop smoking and quit for good with the personalised support
offered by local stop smoking services.</p><p> </p><p>The National Centre for Stop
Smoking Services has issued guidance on offering advice to those wanting to use e-cigarettes
as part of their quit attempts and encouraged local stop smoking services to be open
to their use.</p><p> </p><p>The Government recognises that some people have found
e-cigarettes helpful in quitting smoking and that they are considerably less harmful
than continuing to smoke. The forthcoming tobacco control plan will consider the role
of e-cigarettes and other harm reduction products in further reducing the prevalence
of smoking in England.</p><p> </p><p>The Department has no current plans to review
the restrictions on advertising for tobacco products.</p><p> </p><p> </p><p> </p>
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